عنوان مقاله [English]
Background & Purpose: The purposive of this research was study about the role of sport TV program (90) in ethical results on society.
Methodology: The methodology in strategy was survey and in aim was applicable. Population included: sports Journalists, referees in super league, managers in super league, PhD sport managements (experts), captain players in super league and usual audiences. The samples selected nonrandom and purposive way. The samples were 190 people. The data gathering instrument was research maker questionnaire with improved face and content validity by experts. Instrument reliability calculate by Cronbach alpha (Cronbach=0.93). Components of questionnaire were on fair play in international fair play committee. Thus researcher insured about validity and reliability of instrument for data gathering.
Results: Findings showed the mean of answers was upper than average for ethical respect behavior outcome of 90 TV programe. There weren't significant difference between answers of different groups in respect behavior on coaches, audiences, rules, journalists and respect ethical behaviors. But there were significant difference on respect behavior on referees and managers between different groups.
Conclusion: The audiences had better point of view about the outcome of sport TV program(90) in compare of other groups.