Analyzing effect of strategic orientation on organizational performance with mediating role of organizational innovation using structural equations: A case study: Sports committees in city of hamedan, Iran

Document Type : Research Paper

Authors

1 Assistant Professor of Sport Management, College of Sport Sciences, Razi University, Kermanshah, Iran

2 PhD student strategic management and sports events, School of Sport Sciences, Razi University, Kermanshah, Iran

Abstract

Background and Purpose: The organizational performance has become one of the most interesting and attractive topics. This study aimed to investigate the impact of strategic orientation and organizational innovation on the organizational performance of Sports Delegations.
Methodology: The research method of this paper is the descriptive-correlation type two-variable. The studied population included all employees of the Sports Delegations (N=300), that 230 persons were selected as samples. The data collecting are: strategic orientation Scott J, Organizational innovation Jimenez, and organizational performance Hersey and Goldsmith. The collected data were analyzed using SPSS-22 and LISREL8 / 80 software.
Results: The results of analysis on the structural equation model showed all paths (hypotheses) were confirmed with high confidence. The results of analyses on the structural equation model showed that the highest impact was about the relationship between innovation and organizational performance of staffs and chiefs (0.54). The Strategic orientation also had a strong impact on organizational performance (0.52). This research showed that the strategic orientation of the (0.38) was effective on organizational innovation. strategic orientation through innovation with a coefficient of 0.72 has a significant effect on organizational performance, which is more than its direct effect, and confirms our hypothesis.
Conclusion: It seems that organizations which have a particular strategic orientation are able to precisely identify weakness and strengths of interior and exterior environment of the organization and therefore they enable the employees to show more innovation, and as a result Organizational performance improves in the optimal way and will result in customer satisfaction

Keywords

Main Subjects

References

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