Measuring Coastal Tourist Satisfaction Level Using Recreation-Sport Service Quality Parameters in the Caspian Sea Shoreline

Document Type : Research Paper

Abstract

Objective: the purpose of present research was to measure coastal tourist satisfaction level using recreation-sport service quality parameters in the Caspian Sea shoreline.
Methodology: It is a descriptive survey done as a field study. The research population included the tourists in the coastal zone of Mazandaran province. The sample was estimated about 384 tourists based on Morgan table. The sampling was cluster random one. The instrument was a structured questionnaire and internal reliability was 0.84 calculated by Cronbach's α coefficient. To analyze data and test the hypotheses, the one sample t-test and binominal test were used at the significance level of under 0.05.
Results: The results of one sample t-test showed that the welfare service quality (t= -9.52), the recreation service quality (t= -8.36), and hygiene service quality (t = - 10.83) were evaluated lower than moderate level and the tourists were not satisfied with them. Moreover, the results of binominal test showed that the sport service quality, safety service quality, and human force quality service were lower than moderate level.
Discussion: The shortage in quantity and quality of service quality towards coastal tourists leads to decrease the number of tourists. Therefore, building the various coastal facilities to leverage the service quality can cause to promote the civil infrastructures and finally the coastal tourist satisfaction.

Keywords

Main Subjects

References

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Journal of Sport Management and Motor Behavior
Volume 15, Issue 29 - Serial Number 1
October 2019
Pages 173-194

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