Document Type : Research Paper
Authors
1
Department of Physical Education and Sports Science, Najaf Abad Branch, Islamic Azad University, Najaf Abad, Iran
2
Ph.D Candidate on Sport Management, Department of Physical Education and Sports Sciences, Najafabad Branch, Islamic Azad University, Najafabad, Iran.
3
Assistant Professor in Sport Management, Sport Sciences Faculty, University of Isfahan, Isfahan, Iran
4
departeman sport science , najafabad branch, islamic azad university, najafabad, iran
10.22080/jsmb.2024.17849.3264
Abstract
The goal of this research is Identifying and prioritizing the factors influencing the optimum performance of sport media with an approach to develop professional football. The research was a qualitative-quantitative one, using Fuzzy Delphi method and analysis method (AHP). The statistical population of the study consisted of 12 knowledgeable experts in the field of research. The data was analyzed in Two coding levels: open, axial. In the three levels of coding. In the Two coding stages, 22 factors influencing the optimal performance of sports media were identified with the professional football development approach, and using the fuzzy Delphi method and with the opinion of 12 knowledgeable experts in the field of research, two minor factors were removed and the other 20 factors were confirmed, then, factors were prioritized by AHP method, that respectively, that is needs assessment factor also the first priority, targeted operationalization factor in the second priority, informing factor in the third priority the factors influencing the optimal performance of the sports media were the professional football development approach. Next Priorities Factors Affecting Optimal Performance of Sports Media with Professional Football Development Approach, agents respectively, communication, characterization, education, discourse, environmental monitoring, reflection and analysis of problems, financial development, documentation, knowledge management, highlighting, human resources supply, information, broadcast programing, institutionalization, characterization, and public ethics improvement. According to the research findings, if the media, with its maximum resources, is moving toward key factors, it contributes to the development of more sports fields in the country.
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