Assessing the compatibility of e-ticket sales of Persian Gulf Premier League matches with spectator characteristics and prioritizing its most important challenges

Document Type : Research Paper

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10.22080/jsmb.2025.21346.3590

Abstract

Selling e-tickets is one of the requirements of managing important sporting events and has many benefits. Therefore, the purpose of this study was to assessing the compatibility of e-ticket sales in the Persian Gulf Premier League with spectator characteristics and prioritization of its most important challenges. The research method was descriptive-correlation. The statistical population was all the spectators who came to the stadiums to watch the football matches of the Persian Gulf Premier League. The number of statistical samples was determined based on Morgan table 384 people and sampling was done in the match between Esteghlal and Persepolis. The data collection tool was a researcher-made questionnaire. The validity of the questionnaire was confirmed by 15 sports management experts. The reliability of the questionnaire was also confirmed in a pilot study with 30 subjects with Cronbach's alpha equal to 0.86. Data were analyzed using descriptive and inferential statistical methods including Durbin-Watson, Kolmogorov-Smirnov, simple-linear-regression and Friedman tests using SPSS-22 software. The results showed that among the four variables "age", "job", "education" and "monthly-income", only "education" and "job" have a significant relationship with the compatibility of the e-ticket sales system. There was also a significant relationship between the level of familiarity and use of information-communication technologies with the presence and absence of spectators in matches whose tickets were sold electronically. "problems in the e-ticket sales website" and "Quick finish of e-ticket sales" were also identified as the most important challenges of this method of ticket sales. According to the research findings, the relevant managers, while developing the e-ticket sales website and solving the problems that exist in it, should Coordinate it according to the "education", "job" and "familiarity and use of information-communication-technologies" of the majority of team fans and even in-order-to better respond to the conditions of the spectators, use a mobile application

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