Designing a Competitive Advantage Development Model in the Sport Tourism Industryin the North of the Country

Document Type : Research Paper

Authors

1 ¹Ph.D Student in Sport Management, Sari Branch, Islamic Azad University, Sari, Iran

2 ²Assistant Professor of Sport Management, Sari Branch, Islamic Azad University, Sari, Iran

3 ³Assistant Professor of Sport Management, Sari Branch, Islamic Azad University, Sari, Iran

Abstract

Problem statement : Competitive advantage is something a brand that makes your customers look better than your competitors. The competitive advantage in the tourism and sport industry is very important. Sports tourism is an emerging and common area of sports and tourism. Although identifying and analyzing competitive advantages is one of the main tasks of the business of the field of sports tourism industry, so far, the framework and appropriate tools for its evaluation have not been provided. The purpose of this research is to design a competitive advantage model in the sport tourism industry in the north of the country.
research method: The research method is descriptive-correlational. The statistical population includes experts and specialists of sports tourism in the north of the country. The statistical sample was selected and consulted with sufficient numbers (246 people) for the purpose of model testing in atargeted and available method .The research instrument was a researcher-made questionnaire which is based on a library study and guided semi-exploratory interviews. The content validity of the tool was evaluated by 11experts, its reliability was calculated by using Cronbach's alpha (0.92), and the validity of the construct was evaluated confirmed by using the fitting indexes of the model and used by Smart Pls for analysis of the Data.
Result: All factors are identified and comprised in four main perspectives including resources, capabilities, strategies and competitive advantagesof framing.

Keywords

Main Subjects

References

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Journal of Sport Management and Motor Behavior
Volume 17, Issue 34 - Serial Number 34
November 2021
Pages 118-99

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