Agha Zadeh,H Stiri, M. Mohammadi, A. (2009). Investigation of Intra-Organizational Barriers to Marketing of Iranian Sports Institutions, Journal of Sports Management, (36): 129-150. [Persain]
Ahmadi Alvar, Z. Pour Ashraf, Y. (2017). Investigating the relationship between customer perceived value and customer performance, Journal of Management Development and Transformation, vol 30, pp 31-40. [Persain]
Au Kai-ming, A., & Enderwick, P. (2000). A cognitive model on attitudes towards technology doption. Journal of Managerial Psychology, 15(4), 266-275.
Azim Zadeh, Sm (2013). Analysis of factors affecting the development of small and medium businesses and to provide an appropriate model sport, Ph.D. Thesis, Tarbiat Modares University. [Persain]
Bagheri, S M. (2011). Investigating the Effect of Relationship Marketing and Product Characteristics on Perceptions and Intent to Accept New Products: in the Electronic Products Industry, Journal of Executive Management Scientific Research, vol 3, no 5, pp 29-52. [Persain]
Bhatti Tariq (2007). Exploring factors influencing the adoption of mobile commerce, journal of internet banking and commerce, Vol. 12, No.3, pp. 1-13.
Chen Po- Tsang and H. Hu (2010). The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry; International Journal of Hospitality management, Vol. 29, pp. 405- 412.
Chen, Li and Minsun, Li, (2012). exploring consumer adoption of new services by and lyzing the behavior of 3G subscribers, Journal: Electronic commerce Research and Applications- volume 11, issue 2, Page 89-100, ISI Database: Sience Direct (Elsevier).
Esmaeili, M., Ehsani, M., kuzeh Chiyan, H., & Honari, H. (2016). Modeling the Impact of Market Orientation on Customer Future Behavior in Sport Facility According Perceived Value. Sport Management Studies. 8 (36): 147-66. [Persain]
Fakoor Saghiyeh, Am. Hadadian, S. Klidari, Y. (2015). The Effect of Service Quality on Behavioral Needs with Customer Satisfaction and Perceived Value, Explore business management, vol 7, no 13, pp 203-183. [Persain]
Haghgoei, M. (2012). The Importance of Affiliate Marketing in Organizations, Journal of Management Executive, vol 10, pp 23-34. [Persain]
Hasan Zadeh, M. (2005). sports marketing, Pressman Publishing, Tehran, pp 160-154. [Persain]
Heydar Zadeh, K. Norouzi, A. (2010). Investigating the Effect of Mental Complexity on the Recognition of the Benefits of Belief (based on the immediate benefit) and pleasurable products (based on instant pleasure) in the process of consumer purchasing decision making, Journal of Management Researches in Science and Research Unit, vol 87, pp 62-70. [Persain]
Kim Changsu, w. Tao, N. shin and K. Kim (2010). An empirical study of customers, perceptions of security and trust in e - payment systems; Journal of Electronic Commerce Research and Applications, Vol. 9, pp. 84- 95.
Kulviwat Songpol, G.G Bruner and o. Al- Shurideh (2009). The role of social influence on adoption of high tech innovations: The moderating effect of public / private consumption Journal & Business Research, Vol. 62, pp 706- 712.
Lavlak, C., & Right, L. (2003). Marketing principles and services. Translated by Abolfazl Tajzadeh. Semat press.
Lee, J., & Allaway, A. (2002). Effects of personal control on adoption of self-service technology innovations. The Journal of Service Marketing, 16(6), 553-572.
Levering A. & V. Liljander (2006). Does relationship marketing improve customer relationship satisfaction: schools of thought and future research directions, Journal of Bank Marketing, vol. 24, No.4, pp.232-251.
Maghbar Ali, R. Zarafshani, Q. (2012). A Review on the Effect of Innovative Features in the Acceptance Process Using the Meta-Analysis Method, Proceedings of the 4th National Conference on Sport Sciences and Physical Education of Iran, Tehran. [Persain]
Meuter Mathew lane (2009). Consumer adoption of innovative self-service technologies: A multi-method investigation, Dissertation; Arizona State University.
Perez. - luno Ana, j. Wiklund and R.V. Cabrera (2010). The dual nature of innovative activity: How entrepreneurial orientation influences innovation generation and adoption; Journal of Business Venturing, pp. l - 17.
Prior, D. D., (2013). Supplier representative activities and customer perceived value in complex industrial solutions, Industrial Marketing Management, 42(8): 1192-1201
Shafiee, SH., Zareian, H., & Brakhas Ghormish, H. (2017). The Effect of Business Intelligence on Financial Performance through Innovation and Brand Success (The Case Study: Private Sports Clubs in Rasht). Sport Management Studies. 9 (41): 127-46. [Persain]. Doi: 10.22089/smrj.2017.918
Suh Jaebeom (2001). Effect of relationship quality on the likelihood of new product adoption and existing product retention, Dissertation; university of Tuscaloosa, Alabama.
Theodorakis, N. D., Alexandris, K., Tsigilis, N., & Karvounis, S. (2013). Predicting
spectators’ behavioral intentions in professional football: The role of satisfaction and
service quality. Sport Management Review, 16(1): 64-75
Tsu Wee, T.T. (2003) factors affecting new product adoption in the consumer electronic industry" Singapore Management Review, Vol.25, No.2, pp. 51-71.
Uoshida, Masayuki D. James, Jeffrey and Cronin jr, J. joseph, Conceptualization, Measurement and its impact on consumer behavior, Journal: Sort management review- volume 16, issue 1, 2013, pages 68-84, ISI database: Sience Direct (Elsevier).
Zenithal, V.A. (1988). Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence, Journal of Marketing, Vol. 52, July, pp. 2-22.
)